SUBTÍTULOS

CHALLENGE

Campaign to launch the English language school English Excellence.

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IDEA

There were already too many brands in the market running campaigns emphasizing how important it was to learn English, without achieving significant results. We wanted to take it a step further.

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At the movie theater, during the screening of an English-language film, a few minutes into the show, we moved the subtitles around the entire room, to the disbelief of the audience. After several movements, we replaced the subtitles with the following message: Why aren’t you watching the movie?

Learn English. English Excellence.