top of page

SUBTÍTULOS

CHALLENGE

Campaign to launch the English language school English Excellence.

IDEA

There were already too many brands in the market running campaigns emphasizing how important it was to learn English, without achieving significant results. We wanted to take it a step further.

 

At the movie theater, during the screening of an English-language film, a few minutes into the show, we moved the subtitles around the entire room, to the disbelief of the audience. After several movements, we replaced the subtitles with the following message: Why aren’t you watching the movie?

Learn English. English Excellence. 

cannes_edited_edited_edited.png
12774991WJshKx_edited.jpg
12774991WJshKx_edited.jpg
fiap_edited_edited_edited.png
image.png
antigua_edited_edited_edited.png
l_rzers_archive_logo_edited.png
image%2520(5)_edited_edited.png
fiap_edited_edited_edited.png
image.png
cannes_edited_edited_edited.png
12774991WJshKx_edited.jpg
12774991WJshKx_edited.jpg
antigua_edited_edited_edited.png
image (6).png
Hyundai.jpeg
image%20(9)_edited.jpg
alicorp.png
claro_white.png
volvo-logo-brand-car-symbol-with-name-white-design-swedish-automobile-illustration-with-bl
bottom of page